Founded in March 2016, Nordic Model Now! is a secular, feminist, grassroots women’s group based in the UK that is campaigning for the abolition of prostitution and related practices (such as lap-dancing, pornography and surrogacy). While abortion is not the focus of our campaign, as feminists we recognise women’s human right to safe, legal abortion services.

What we are calling for

  • The introduction and effective implementation of the Nordic Model approach to prostitution.
  • The clearing of criminal records for soliciting to sell sex.
  • The legislation against procuring, pimping and sex trafficking to be strengthened and brought into line with our obligations under CEDAW and the UN Protocol to Prevent, Suppress and Punish Trafficking in Persons, especially Women and Children (known as the Palermo Protocol).
  • The eradication of all the factors that push people into prostitution, including the entrenched inequality between the sexes, the impoverishment of mothers, the inadequate support for “looked after” children, student fees, low pay, zero-hour contracts, benefit cuts and sanctions, and so on.
  • The UK government to ratify the 1949 UN Convention on the Suppression of the Trafficking in Persons and of the Exploitation of the Prostitution of Others.

What do we mean by abolition of prostitution?

By abolition we mean a new social consensus that recognises the harm and  violence intrinsic to prostitution, both to the individuals caught up in it and to the wider society, and the adoption of concrete measures to bring about its eradication while helping those caught up in it to make a new life outside.

Abolition is not the same as prohibition, which implies that all of the actors (pimps, punters and prostituted persons) should be targeted.

Work with us to raise awareness of the Nordic Model

Many people in the UK have never heard of the Nordic Model and how effective it can be in changing social norms, reducing the number of vulnerable people who are drawn into the sex industry, and helping women find genuine routes out. Find out how you can help us raise awareness here.

Who we are and how we are organised

We are an unfunded grassroots organisation run entirely by unpaid volunteers. We are non-hierarchical and wherever possible work by consensus. We have a committee made up of women who perform key roles and whose knowledge, testimony and analysis informs the group’s thinking and activism.

Anna Fisher, Chair

Anna is a survivor of child sexual abuse and child sexual exploitation (CSE) in her infancy. Her struggle to survive and recover has been a life-long endeavour. She sustained herself through the tough years of single motherhood by working her way through the shelf of feminist books in Tooting Public Library and it was this, reading the great feminist classics (such as those by Andrea Dworkin, Catharine MacKinnon, Marilyn French, Dale Spender, Adrienne Rich, Germaine Greer, Kate Millett, Judith Lewis Herman, and Gerda Lerner, amongst others) that enabled her to make sense of her life.

She believes that prostitution and child sexual abuse are inextricably linked and sees prostitution (and its near-ubiquitous filmed version, porn) as the cornerstone that underpins the patriarchal system, defining women as less than human, and therefore unworthy of the basic human rights that men take for granted. She has actively campaigned against the sex industry for many years.

Ali Morris, Deputy chair

Ali is a survivor of a difficult and traumatic childhood and has spent all her adult life fighting for the rights of women and children. In the process she has been on her own journey of development and recovery. She is a staunch feminist activist and campaigner and has led many local campaigns and events. Influencing her local council to adopt a 0% policy for allowing any strip clubs in the area and obtaining the first ever funding for a local project supporting women in prostitution is something she is really proud of.

Even though she was a single mother to 3 children, she accomplished studying for 2 degrees at university and qualified as a social worker.

She has dedicated her life to working and volunteering for women’s organisations and refuges and for 12 years was the specialist Violence against Women, Domestic Abuse & Sexual Violence Coordinator for her local council. She has a keen interest in prostitution, pornography and sexual violence and sees these as ways the patriarchy keeps women entrenched in poverty and ways of living that robs women of their true selves.

Due to years of ill-health and disability she retired in 2019 but has now set up her own specialist Violence against Women, Domestic Abuse & Sexual Violence Training and Consultancy business. She also spends her time volunteering for women’s causes and local projects but still somehow finds time to read her large collection of books, enjoy her sewing projects and spend time with her wonderfully supportive and amazing children and grandchildren. The fight goes on!

Rebecca Mott, Survivor Representative

Rebecca is an exited woman who has become an abolitionist. She entered prostitution aged 14, after many years of sexual and mental abuse at home. She was involved in indoors prostitution, in flats and hotels and brothels/clubs, offering the so-called ‘girlfriend experience’. She exited when she was 27, after almost being killed by a punter. She now campaigns against the sex industry and writes an abolitionist blog, focusing on the effects of complex trauma stemming from her experiences of prostitution. Her literary style is witness writing in poetical prose. She has been an in demand public speaker over the years, including in main stream media such as Channel Four News and Radio Four.

Megan King, Strategy coordinator

Megan is a survivor of the off-street sex trade. Although initially coerced and exploited into the trade, Megan’s involvement in prostitution was later glamourised as that of a ‘high class escort’. Upon exiting the trade, Megan’s primary motivation for speaking out as a survivor is to prove that it doesn’t matter how or where you sell sex, or how much money you are compensated with, the nature of prostitution is inherently abusive and exploitative and the only solution to avoid this trauma to women is for the UK to apply the sex buyer law.

Helen Lipscomb, Treasurer

Helen has a day job as a company secretary and lives in London.


We operate on a shoestring budget and our only source  of funding is currently donations, mostly small, from individuals who support us – and more recently, ticket sales for our events. See our Financial statements page for more on this.

If you would like to contribute financially to our work, please see our Donate page.

Further reading


VictimFocus Pledge

We are proud to  have signed the VictimFocus charter pledge. Set up by Jessica Eaton, the charter is “the first set of standards for professionals, organisations and individuals to combat victim blaming in abuse and trauma.”